Why is sugar more natural than stevia? I see nothing except engrained cultural bias for that. Table sugar has little resemblance to eating sugar cane, any more than stevia in a powder has resemblance to the stevia plant. You have to refine the canes you grow in the field to get the degree of sweetness in a sugar cube.
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As one who eats sugar - I've never experience a dose of artificial sweeterner that wasn't much, much sweeter than sugar.
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Perhaps that's true, but the alternatives are simply lacking; I've also never experienced a low carb bread that wasn't much worse tasting than 'real' bread -- that 'real' term being completely subjective of course -- but if you're avoiding real bread you learn to adapt to what you have. It's possible there is a 'sweeter' taste in non-sugar alternatives than in sugar itself, but I don't believe that's why people use them; they use them because they are avoiding actual sugar, much like most lowcarbers avoid actual bread. (And that argument doesn't work against Erythritol which is LESS sweet than sugar.) I don't believe this is an indicator that some problem exists causing this 'distortion in taste' or something, I think it's an indicator that when you are avoiding a certain element you just have to use the substitutes available, whatever their nature.
I personally find increased sweetning power a good thing: if sucralose is not ideally healthy -- and I seriously doubt it is -- then the ability to have '3 drops which are mostly water' of it vs. spoonfulls of it seems like a good thing as it seriously reduces how much of it you're ingesting.
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Of course, the real point is why eat it at all when there are negative findings
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Well, at this point the negative findings have not seemed to overwhelm the usefulness of having another sweetness source. If a person "perceives" health issues stemming from non-sugar sweeteners I'm sure that makes it a lot easier to reject (much like gluten usually has to be openly perceived as doing harm before people can accept it's really BAD for them and stop eating it, and many still do even then). If they don't perceive personal health issues from ingesting non-sugar sweeteners, then yeah it seems like it probably isn't ideal, but if the harm isn't considerable enough to make up for the perceived value of sweet as an option, then that's not going to be a decisive factor.
As for negative findings, you can find research saying anything about anything it seems. There are studies showing that some AS's "can" have effect XYZ for "some" people but the same could be said about peanuts. I think probably all artificial sweeteners are not contributive to health -- if not harmful in some hopefully small way -- but I don't necessarily apply that to Stevia, which is as 'real' as sugar cane -- which is to say neither of them are any good for you, and while I'm sure eating sugar instead of stevia may have some perceived greater-moral food value for you is my impression, I'm not sure sugar is objectively that much better for you than stevia, in the end.
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and when low carb should be lessening cravings for sweets.
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I think it DOES lessen cravings for sweets. A craving is a very extreme response, and 'sweets' per-se usually implies candy or desserts or pastries or something.
Many of the things lowcarbers use alternative sweeteners for are not desserts, but things which have a degree of sweet in them (eg marinades, lowcarb ketchup or teriyaki, even blue cheese salad dressing has a teeeny bit of sweet that leans against the salt) or things which people often naturally prefer some sweetness to counteract bitterness in (coffee), or small amounts in recipes which would simply taste lousy without that.
Now taste is subjective of course. What might be barfable to one person without sweetener might taste great to you. If you absolutely withheld every drop of perceived sweetener from a person for a long time it's possible their tastes would shift so radically that they would then prefer their entire diet to have zero sweetness. One could suggest that people eat zero sugar intake in any form just to do that. But to me that's akin to drinking beer or coffee which are disgusting, repeatedly, all for the sake of eventually "learning to like them" because it's culturally cool to do so. Anything can grow on you. The number of people willing to ingest something repeatedly which they actively dislike is not 100% though.
I believe personally that would drop the adherence rate of lowcarb as an eating plan through the floor, statistically.
I think there is enough science on actual 'taste' that any comparative opinion about it is pretty subjective. Some people think vegetables have a certain sweetness and chocolate is so rich they can hardly stand it. Other people think vegetables taste like bitter dirt and it's nearly impossible to over-rich them on sweet. Some people love actual bitter foods like coffee and some people can only tolerate them if 'mitigated' by dairy and/or sweet.
Most people are limiting carbohydrates in their diet. Or fructose, or both. So table sugar is not an attractive option. Other sweeteners including Stevia are simply alternatives without the carbs.
I think some people are stalled and have other health issues from one or more non-sugar sweeteners -- although maybe a different option of them, they wouldn't react to, who knows. I just don't think that goes for everybody.