Monday May 13, 5:33 am Eastern Time
Press Release
SOURCE: TransMedia Group
TransMedia Retained To Promote PediaLean(TM), The First Diet Supplement For Children

PROVO, Utah, May 13 /PRNewswire/ -- Klein-Becker, an industry leader in quality weight-control products, has retained the TransMedia Group to raise parent awareness about the first diet supplement designed exclusively for children, PediaLean, and its companion online parent support network www.WeightLossForChildren.com.

Clinically proven safe and effective for children, PediaLean(TM) is a natural weight-loss compound that uses a special micronized fiber to make children eat less. Studies have shown that children who used PediaLean(TM), exercised moderately and ate a healthy diet lost 20 percent of their excess body weight.

"The problem of obesity in children has reached epidemic proportions in the United States," said TransMedia CEO Tom Madden. "The number of 6 to 11- year old children who are overweight or obese has doubled in the last 20 years and the number of overweight 12 to 19-year-olds has tripled. Parents are often finding that diet and exercise aren't enough. They need something more. We want to introduce them to PediaLean(TM)."

Aware that PediaLean(TM) alone is no miracle cure, Klein-Becker created www.WeightLossForChildren.com, a free online service where parents can get their questions about diet and exercise answered by pediatricians, registered dieticians, exercise specialists and other experts. They also get personalized eating and exercise plans for their children that takes into account gender, height, weight and age. The site also contains a "Parents Only" message board and chat room.

"The combination of PediaLean(TM) and www.WeightLossForChildren.com takes children's weight control to another level," said Dr. Nathalie Chevreau, Klein-Becker's Director of Women's Health. "PediaLean(TM) gives children a crutch when diet and exercise alone have failed. And www.WeightLossForChildren.com helps families work as a team to eat better and become more physically active."

Klein-Becker is a recognized industry leader in quality weight-control and life-enhancement products that meet consumers' individual needs. For more than 10 years, Klein-Becker has been offering the finest, most effective formulations, patented compounds and unique products in the weight loss industry.

TransMedia Group is South Florida's preeminent independent public relations firm. It is the largest PR firm in Palm Beach County and one of the fastest growing independent PR firms in the United States. TransMedia's national and international PR campaigns continually win awards and receive praise from PRWEEK, O'DWYER'S and other industry publications.

Contact: Angel Streeter 561/750-9800 ext. 21

SOURCE: TransMedia Group


http://biz.yahoo.com/prnews/020513/larstr3_1.html

Absolutely heinous! Truly a sad example of our astronomical level of dependence on "Magic Pills".........

1) Cut out all junk food, processed/refined food and sugar.
2) Feed your kids proteins, vegetables and some fruits and whole grain breads.
3) DO NOT give in to the whining when you pass a McDonalds/Burger King/Wendy's/(fill in your favorite junk food place).
4) Turn off the TV/Atari/Game Boy/Computer and send them outside to play.

Yet another pill is not the answer and is only teaching our kids that we can fix anything with a pill, including our bad dietary choices. Better to teach our kids to eat healthy foods in moderate amounts. If it weren't for one of my former day care providers, my kids STILL wouldn't know what McDonalds is.

I went to there site and input an imagenary child who was 4'3"" and weighted 190. This is the diet they recommended.... poor kid would be sufferering. The 3 numbers after the food item are protien/carbs/fat.

DAY 1 - Week 1
Qty Measure Description Protein(gm) Carbs(gm) Fats(gm) Calories
Breakfast
1 cup Corn Flakes, Kelloggs 2 24 0 110
1 each Banana - med 8" 1 27 1 105
1 cup 2% milk 8 11 5 120
Totals: 12 62 6 335
AM Snack
1/2 1 bar granola bar, hard,plain 1 8 2 60
1/2 cup 2% milk 4 5 3 60
Totals: 5 13 5 120
Lunch
1 slice whole-wheat bread 3 13 1 69
1 tablespoon low fat mayonnaise 0 4 1 25
1 oz ham, sliced (approx. 11% fat) 5 1 3 52
1 oz mozzarella, part skim milk 7 1 5 72
3 each raw baby carrot 0 3 1 15
1 tangerine (about 5 oz) 1 16 1 60
1 cup water, bottled or tap 0 0 0 0
Totals: 16 38 11 293
PM Snack
1 cup juice packed fruit cocktail 1 14 0 55
1 cup water, bottled or tap 0 0 0 0
Totals: 1 14 0 55
Dinner
1 oz extra lean ground beef 7 0 5 70
1/2 cup shell pasta - jumbo, cooked 4 21 1 105
1/4 cup Marinara sauce - Progresso 'Authentic' 2 5 3 55
1/2 teaspoon olive oil 0 0 2 19
1 roll (oz) dinner roll, whole wheat 2 14 1 75
1/2 cup cooked spinach 2 3 0 19
1 cup 2% milk 8 11 5 120
Totals: 26 55 17 463
Total for Day 1: 59 182 39 1266
Total Calories %: 18 52 30

...and all it is is a fiber suppliment?! Just make them eat their effin' broccoli! It's cheaper!