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  #1   ^
Old Tue, Jul-14-20, 14:50
doreen T's Avatar
doreen T doreen T is offline
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Default Burger King Introduces 'Reduced Methane Emissions' Whopper as It Changes Cows' Diets

Burger King Introduces 'Reduced Methane Emissions' Whopper as It Changes Cows' Diets Amid Climate Change

Time Magazine article, July 14, 2020 .. BY MICHELLE CHAPMAN


https://time.com/5866741/burger-king-cows-menu/

Quote:
Burger King is staging an intervention with its cows.

The chain has rebalanced the diet of some of the cows by adding lemon grass in a bid to limit bovine contributions to climate change. By tweaking their diet, Burger King said Tuesday that it believes it can reduce a cow’s daily methane emissions by about 33%.

Cows emit methane as a by-product of their digestion, and that has become a potential public relations hurdle for major burger chains.

Greenhouse gas emissions from the agriculture sector made up 9.9% of total U.S. greenhouse gas emissions in 2018, according to the Environmental Protection Agency. Of that amount, methane emissions from livestock (called enteric fermentation) comprised more than a quarter of the emissions from the agriculture sector.

With an over-the-top social media campaign that teeters between vulgarity and science (sprinkled with more vulgarity), Burger King is banking on the heightened awareness of climate change and its responsibility to limit its own role.

According to a recent poll by The Associated Press-NORC Center for Public Affairs Research, about two out of three Americans say corporations have a responsibility to combat climate change. The gravitational pull of climate change is increasingly finding its way onto national political stage.

Potential customers are also cutting down on the amount of meat they consume, citing both environmental and dietary concerns. Burger King and rival McDonald’s have added meat alternatives to their menus.

Two years ago McDonald’s said it was taking steps to cut the greenhouse gases it emits. It tweaked the manner in which the beef in its Big Macs and Quarter Pounders was produced. The company said at the time that it expected the changes to prevent 150 million metric tons (165 million tons) of greenhouse gas emissions from being released into the atmosphere by 2030.

Burger King worked with scientists at the Autonomous University at the State of Mexico and at the University of California, Davis to test and develop its formula of adding 100 grams of lemongrass leaves to the cows’ daily diets. Preliminary tests indicate that the lemongrass leaves help the cows release less methane as they digest their food.

On Tuesday, Burger King introduced its Reduced Methane Emissions Beef Whopper, made with beef sourced from cows that emit reduced methane, in select restaurants in Miami, New York, Austin, Portland and Los Angeles, while supplies last.


So it seems they're just test-marketing in a few places .. for now.


( * edited to add link to the "vulgarity sprinkled" video )

.
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  #2   ^
Old Tue, Jul-14-20, 15:52
deirdra's Avatar
deirdra deirdra is offline
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Do any of them have plant-based burgers that increase the methane emissions of their customers?
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  #3   ^
Old Wed, Jul-15-20, 20:37
LC FP LC FP is offline
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Imagine that! You feed a cow grass and it improves their digestion!
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  #4   ^
Old Wed, Jul-15-20, 20:46
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Meme#1 Meme#1 is offline
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Yes grass!
Honestly, I raise cattle and have never, ever heard one cow pass gas, but they eat almost a 100 diet of grass.
Although not lemon grass like the article talks about, but still, grass....
I don't think they're factoring in the cost and effort to raise the lemon grass in the first place.

Nothing like factory farms that are feeding grains so that must be the culpret.
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  #5   ^
Old Thu, Jul-16-20, 05:09
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WereBear WereBear is offline
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It's almost like every species should be eating what they evolved to digest!
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  #6   ^
Old Thu, Jul-16-20, 07:48
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Bob-a-rama Bob-a-rama is offline
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If we all made an effort to eat nothing but 100% grass-fed beef, we wouldn't have the methane problem.

The feed lot is the reason for the cow burps and farts, plus it's the reason why beef is so water intensive and why the corn fed beef is less healthy.

100% grass-fed is a bit more expensive, but I'll do without something else to be healthier and fight global warming.

Bob
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  #7   ^
Old Thu, Jul-16-20, 08:02
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GRB5111 GRB5111 is offline
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I'll be brief. First, to even confirm there's a "methane problem" caused by livestock, the underlying science must be accurate. It's not. Similar to the "science" behind the CVD blood lipid theory, it's a weak hypothesis at best and its degree of impact has been refuted by various sources. I'll stop here, as it's borderline political, something I abhor. I continue to remain a science skeptic.
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