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  #1   ^
Old Thu, Aug-16-18, 03:25
Demi's Avatar
Demi Demi is offline
Posts: 22,002
Stats: 217/192/160 Female 5'10"
Progress: 44%
Location: UK
Default New website aims to offer ‘accurate context for sugar’

New website aims to offer ‘accurate context for sugar,’ address ‘pinpricks’ that led to its demonization

The Sugar Association is fighting back against sugar’s increasingly bad reputation by launching a new consumer-oriented, science-based website that seeks to place the ingredient in a “more accurate context of an overall diet and restore consumers’ sense of confidence in choosing sugar,” according to the trade group’s spokesman.
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  #2   ^
Old Thu, Aug-16-18, 08:55
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BillyHW BillyHW is offline
Registered Member
Posts: 378
Plan: Keto + IF
Stats: 260/300/165 Male 5' 6"
Progress: -42%
Location: Alberta, Canada

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  #3   ^
Old Thu, Aug-16-18, 09:02
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thud123 thud123 is offline
Senior Member
Posts: 4,881
Plan: ~25NC/IF
Stats: 342.2/196/000 Male 182cm
Progress: 43%

Just so you don't have to hunt around in the article that was posted here's the site:


You'll notice that sugar also plays important roles in many foods that you eat. Please let's get over this hateful thinking against a subsance as natrual as sugars...

Please notice the graph below...

Last edited by thud123 : Thu, Aug-16-18 at 09:09.
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  #4   ^
Old Thu, Aug-16-18, 09:25
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GRB5111 GRB5111 is online now
Posts: 2,406
Plan: Ketogenic (LCHFKD)
Stats: 227/186/185 Male 6' 0"
Progress: 98%
Location: Herndon, VA

From the article by Elizabeth Crawford:

"Sugar has become a very easy scapegoat, and I don't mean that in a throwaway, dismissive kind of way. Being smart with what you eat and enjoying sweets in moderation, using sugar in moderation, and focusing on a healthy balanced diet are messages that we are really trying to promote" on the new website, Chris Hogan, VP of communications at The Sugar Association told FoodNavigator-USA.

But at the same time, he explained "there is a distrust of sugar that is just so inaccurate and unjustified," that is based not on "one myth or one big misunderstanding, but rather on a lot of little things - almost like a lot of pinpricks" that have led to the demonization of sugar.

Good, sounds like the accurate message is getting through to some about the dangers of sugar to the point where the sugar industry is becoming concerned about profitability. I have no sympathy for Mr. Hogan and his association members. Over the past 50+ years, the sugar industry has distorted the concept a healthy diet by sponsoring and paying "experts" to promote the message of sugar using celebrities describing its part in a healthy balanced diet to the point where saturated fat was mistakenly identified as the bad health scapegoat. The money paid to promote sugar and its products by sports and entertainment associations and related celebrities is stunning. This was to the detriment of the health of many who in good faith were following the recommended balanced diet and still are today. I take this communication and website as a good sign that some progress is being made. As a recovered carb addict, I have first-hand knowledge of how over time sugar in its many forms can lead people to eat in a haphazard way without control over quantity consumed while experiencing the incessant cravings for more.
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  #5   ^
Old Thu, Aug-16-18, 12:07
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teaser teaser is offline
Senior Member
Posts: 12,981
Plan: mostly milkfat
Stats: 190/152.4/154 Male 67inches
Progress: 104%
Location: Ontario

I love how the website is copyright protected. Clearly not to protect the content, because the whole point is to spread lies, but to make it harder to post fair-use criticism of the nonsense they post. Or is that too harsh? Or not harsh enough? Am I being paranoid, or is this an appropriate response to finding yourself in a nutritional dystopia?

But I liked the bit about how important to them scientific transparency and accuracy is--but pointing out how extremely cliched these terms supposedly are. As in--at least this is how I read it--"our critics are virtue-signalling when they demand transparency and accuracy, but we're the real deal."

I'm sure there are some very nice sugar farmers. Some very nice tobacco farmers had to find something else to do with their lives. However nice they were, nobody owed them their lungs.

"a more accurate context of an overall diet"--that's the thing, much of the damage of sugar is to be found in the more accurate context of an overall diet. Is the worst diet the one highest in sugar? Step back--I won't gorge that much on pure sugar, though I know there are some who would. For me it was more things like donuts, pastries, ice cream etc.--yes, high in sugar, but a large portion of the food I ate more of because of sugar was starch and fat.
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  #6   ^
Old Fri, Aug-17-18, 09:24
Bonnie OFS Bonnie OFS is offline
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Posts: 2,216
Plan: Dr. Bernstein
Stats: 188/175/135 Female 5 ft 4 inches
Progress: 25%
Location: NE WA

Originally Posted by teaser
For me it was more things like donuts, pastries, ice cream etc.--yes, high in sugar, but a large portion of the food I ate more of because of sugar was starch and fat.

I used to think I liked chocolate - but then I cut out sugar. Found out that I really don't like chocolate - even with fake sweeteners. It was the sugar I loved.
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  #7   ^
Old Fri, Aug-17-18, 10:06
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Ms Arielle Ms Arielle is offline
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Posts: 8,938
Plan: atkins
Stats: 247/217/153 Female 5'8"
Progress: 32%
Location: Massachusetts

Why would I want to feed cancer cells??

After carefully reading the graph, each and every header is how sugar improves the making of products. SUgar is just one of thousands of food addatives used to improve mouth feel, texture, etc. I did not see one header in regard to good nutrition.
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  #8   ^
Old Fri, Aug-17-18, 10:13
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cotonpal cotonpal is offline
Senior Member
Posts: 4,176
Plan: very low carb real food
Stats: 245/128/135 Female 62
Progress: 106%
Location: Vermont

There is never any context that makes sugar a good choice as far as I can tell.
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