I just ran across an advertisement in a popular Sunday magazine supplement. It offers "Get the benefits of keto without the pitfalls!" It mentions keto eight times in the main parts of the ad for a subscription food-delivery plan.

But wait!! There's the fine (tiny, tiny) print. As follows: Menu options that are suggested to be included in a keto-friendly plan that delivers about 40-50g of net carbs per day. These meals are not intended to allow individuals to achieve or maintain nutritional ketosis.

I wonder when the subscriber discovers that he/she still has to figure out what keto actually is and how it works? Does the phrase "keto-friendly" absolve them from responsibility for factual representation?

Buyer beware, as always.