I like what he said about people who can't afford more than MacD's still succeeding. Even those eating places are above what I'm interested in paying in order to stretch limited food money. I found a grocery store that occasionally marks down meat super cheap to get rid of rather than throw out and I stock up, since I'm currently eating sort of dirty carnivore with lots of beef. After finding Dr. Ted Naiman's protein to energy diet my weight has gone down well beyond what keto/LCHF could do for me, so right now accessing the amount of protein foods I need to stay on plan outweighs eating "cleaner" sources in much reduced amounts to hold down cost. That being said, I don't presently have health issues that necessitate the higher quality animal foods. Plants and pesticide etc. concerns are a different matter. More careful with those.