I agree. Incredo will just encourage people to make more starch-filled junk food and call it 'low sugar'. Like the 'low fat' craze with Snackwells, rice cakes & pretzels, people ate more of them, thinking they were being virtuous, and piled on weight. I expect the same to happen with Incredo. And it is not just weight, but the metabolic, bone and brain effects of grains that will make people sicker & sicker, even if (added) 'sugar' free.