The big deal to me is TRUST. All of my life I've been listening to the big fat lies that made me sick and overweight. Mainstream nutritionists tell me they care about me, yet their advice clearly doesn't work and they refuse to change their tune.

Dr. Atkins told what HE believed was the truth... as do the Eades, the Hellers, Schwarzbein, etc. ad nauseum. Yes there are some differences between their plans but they seem to be sincere in their science, and at least they reference their literature heavily with research as well as their practical experiences. We choose to trust that they actually have our best interests at heart and are really trying to help us (and would like to sell some books, of course).

After this sudden switch on sat fats for no apparent good reason (except marketing goals), I guess I just don't trust AN anymore, and they are making me feel as if they might tell me anything to get me to buy more bars and shakes now...