When I learned how the stores play customers, I was no longer influenced by the end caps and the junk at check out aisles.

When I kept to a food budget, the enticing gimics also did not work.

Going hun gry to the grocery..... THAT spells disaster. So I never go food shopping hungry. Even DH stops at McD for a burger as that $ amount is faaaaaar less than the junk he would otherwise pile in the cart.

They will not change their ways. Too much money at stake.