A study attempting to help people find more effective means to stop smoking was conducted. One group used 3 different kind of patches simultaneously. The control group used just one patch. When it was found that more people in the intensive therapy group suffered adverse effects, it was concluded that stopping smoking is actually bad for your health.

Once this story was released by the media, doctors started advising their patients to continue smoking, as lowering nicotine could lead to problems and even death.