When I worked at a grocery store, I noticed that the Daiya cheese substitute was in a small vegan section (although it wasn't called vegan at the time).
Since it was in the same case as the Quorn products, Tofurky and a few meatless deli meat substitutes , it was pretty clear that it was at least partly aimed at the vegan market.
The thing is, their fake cheese was also intended for those who are allergic to dairy, since sometimes the craving for a grilled cheese sandwich or cheeseburger would get the best of those allergic to dairy, so it was a safe substitute for the real thing.
Those who are allergic to real cheese have been using the Daiya cheese for years, and yet the vegans were apparently unaware and are just now figuring out that not everyone who eats it is (or ever will be) a strict vegan.
This is what's really ridiculous about it though:
Quote:
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The new work, from longtime agency of record TDA Boulder, makes sure there’s no confusion about what viewers are seeing. Narration clearly identifies the provenance of the burgers and toppings. And while acknowledging that it’s basically blasphemous and outside the marketing norm to intermingle the two, the brand suggests a truce with the tagline, “Enough controversy—let’s eat.”
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If it's so controversial to show meat in conjunction with a vegan product, then it should not even be acceptable to show a bun, lettuce, tomato slice, pickles, onion, mustard, and ketchup on a burger. Funny how there's never been any outcry about that combination being shown in ads.
The lunatics are running the asylum.