Thu, Feb-28-19, 04:31
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Plan: P:E/DDF
Stats: 225/150/169
BF:45%/28%/25%
Progress: 134%
Location: NC
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The JP Morgan analyst called out Noom and DietDoctor as its rivals now, and there are no food products for sale.
DietDoctor puts a great deal of emphasis on avoiding processed foods, artificial sweeteners, and not advertising or using any "Keto products". "It's not like a company"...right about that. They are fighting a social media phenomenon without shareholders to satisfy....WW has no idea how to combat a "Keto surge"....or diet that works better than their program for health and weight loss.
Quote:
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We have a keto surge,” she said. “It’s a meme, it’s not like a company, it’s people have keto donuts, and everybody on the diet side look for the quick fix. We’ve been through this before, and we know that we are the program that works.”
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Quote:
Grossman stressed that WW is not going to change its strategy just because there is a new diet plan that’s popular.
“Everybody on the diet side looks for the quick fix. We’ve been through this before and we know that we are the program that works,” Grossman said.
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That is a quote from a CEO who is clueless as how to stop the hemorrhaging. DietDoctor is not just a "new diet plan" (and keto is not new anyway). It is the collective wisdom of crowds presented on new social media platforms. The 57 year old WW program does not work for the vast majority of users, nor do they do want a quick fix, they actually want to lose weight once and for all. The move to emphasize "wellness" is not what customers wanted, nor does it help to have a spokeswoman who appears to have regained the weight she lost.
More about Oprah in this story. She has been selling in the recent, but now past, run-up. https://moguldom.com/187381/dollars...n-stock-value/# |