Yes, and not every expert is out there touting the same message the same way, and that's good, because each version will only make sense for some people. The general theme is, "industrial food started killing us slowly over 100 years ago and we need to start taking it seriously" but not everyone is seeking the same solutions, or capable of understanding every aspect of the health science, or simply don't care.

I think of it as how I flunked out of calculus the first time I took it, but I aced it in summer school and got an A. There was nothing wrong with my first teacher or how he taught it. I just didn't get it. I needed to hear it a different way.