We can discuss the granular details (pun intended) of whole wheat or other health implications, but the big picture here with PBRF involves the funding and sponsorship sources. Just to rattle off a few:

Big Agriculture from the fertilizers to the pesticides, Big Ag is very invested in ensuring certain ways of eating become and remain mainstream including healthy whole grains and anything that can be grown not considered a sentient being with the help of chemicals, because today our soil has been depleted of its growth characteristics. If we follow the PBRF mission and money, this is clear.

Big Pharma from developing "exercise in a pill" to finding synthetic versions of the BAM-15 chemical compound to inhibit natural fat storage to make peoples' lives easier to achieve health and diminish obesity without having to sweat or make a difficult lifestyle change by giving up creature comforts.

The medical community because sometimes it's just easier and more lucrative to perform surgery or take a pill than plead with people to change their lifestyles. Follow the money.

The attention grabber for anyone frequenting this forum who understands the power of nutrition and regular physical activity as health benefits is that this "message" is well funded, has support of the government research bodies, and is not close to advocating for the ability of people to take proactive actions to improve health . . . unless it's following things like the DASH diet or getting Bariatric surgery or getting their exercise equivalent by taking a pill.

The idea of humane farming of crops and animals to start to restore the health of those who inhabit the planet doesn't appear to play a role here. The idea of providing sound guidance enabling humans to understand healthy whole foods and how individual phenotypes respond in unique ways doesn't factor either.

Becoming aware of these "research" organizations and activities is very important. The good news is that many people are heading down the right path and taking charge of their lives through better eating and living, being able to understand the differences in spite of conflicting information. The need to protect that freedom will always be a key objective to achieve and maintain good health.