After thinking about it, I think Subway was, in a bungling way, trying to take advantage of anti-American feelings in Europe. I always thought that their marketing has been fairly brilliant, but they should have anticipated that people would find out about it, and that people might be offended. There is no reason for them to use Americans to market to Germans in a negative manner other than trying to take advantage of these feelings.

Honestly, they have been pretty golden in their marketing, with Jared, then with being among the first to dive in with low carb in a big way. This seems very incompetent, and I see it as a really low class way to market. Perhaps the European division gets to make its own marketing decisions.