Yes, exactly, me too. That's the price distortion that is causing people to buy foods lacking nutrition that tout them as "heart healthy" or "fiber rich" or "barbecue, cool ranch" or some other trigger word engineered to capture attention and create a transaction. It's the reverse tax, as it encourages consumption due to price alone initially, then the engineered food becomes part of the diet due to flavors developed to keep them coming back for more. It's a distortion meant to influence purchase with nothing to do with nutrition or health. If we could simply overcome the agendas and inform people what is healthy and why and eliminate these distortion tactics, there might be a chance to overcome all of this craziness. That's the difficult part, especially in the absence of a consensus on good nutrition.