The irony is that Atkins Nutritionals banks on the fact that as people begin a low carb WOE, their instincts for consuming food have been formed by the SAD foods they previously ate. Thinking about having food available, snacking frequently to avoid the dreaded hunger cravings, and virtually emulating the eating habits one had when fully invested in SAD are habits that are forgotten and fall by the wayside after a few months of consistent low carb eating. No complaints about a company trying to make money from healthy dietary approaches, but this one banks on many people starting low carb and sustaining the bad habits built over many years on SAD. Interesting business model . . .