Of course it is!

What else could it possibly be?

Surely you're not implying that the Enriched Flour (wheat Flour, Malted Barley Flour, Niacin, Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Sugar, Soybean Oil, Wheat Gluten, Potato Flour, Dextrose, Corn Starch, Modified Food Starch, Vegetable Proteins (pea, Potato, Rice And/or Faba Bean), Sunflower And/or Canola Oil, Maltodextrin, Natural Flavors, datem, Ascorbic Acid, Mono And Diglycerides, Enzymes, Soybean Oil, Sugar, High Fructose Corn Syrup, Corn Syrup, Xanthan Gum, Calcium Chloride, Spice Extractives, Propylene Glycol Alginate, Vegetable Protein (hydrolyzed Corn, Soy And Wheat), Sugar, Caramel Color, Turmeric, Extractives Of Paprika, Soy Lecithin, Sodium Citrate, Citric Acid, Enzymes, Soy Lecithin, Color, Calcium Chloride, Alum, Potassium Sorbate (preservative), Natural Flavors, Polysorbate 80, and Extractives Of Turmeric (color) could have any kind of detrimental effect on health!