Active Low-Carber Forums - View Single Post - Tailored weight-loss plans work better than calorie counting

Quote:

She said people are more likely to stick to advice if it is “personalised to them and their biology”, adding: “There’s a growing awareness that we all respond very differently to food. We know that what works for one person isn’t necessarily going to work for someone else.”

So true, and a profit killer when they can't sell to all the people all the time.