Sat, Mar-16-24, 07:22
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Senior Member
Posts: 2,057
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Plan: Atkins-ish (hypoglycemia)
Stats: 000/000/000
BF:
Progress: 50%
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Companies selling meat substitutes deploy umami flavourings in a futile attempt to recreate the distinctive tastes animal foods yield, but only the most obsessive vegans are persuaded. You can boil up tofu ‘steaks’ and veggie ‘burgers’ for as long as you like, but you’ll only end up with a foul gloop.
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Quote:
Plant-based meat purveyors still try to stall labelling restrictions because they present them with an insoluble marketing dilemma. How on earth can it describe its products without linguistic sleight of hand?
‘Veggie slices’, ‘vegan strips’, no-meat ‘choppies’, ‘tofu tucker’? Such appellations do not make the gastric juices flow.
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What gloriously descriptive phrases!
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Globally, the financials of the plant-based meat sector look grim. Take one-time market leader Beyond Meat. Last year, every $1 of product it sold cost $1.78 to make. A decade in business and it has never made a profit. Losses of $1bn loom on its balance sheet.
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This is a business strategy doomed to failure - After a decade, not only have they yet to even break even on cost vs sales, they are still bleeding (pun not intended... but lets go with it anyway) money at a ridiculous rate. They have to know that this is not in any way a viable business strategy. It's not a business, because no true businessperson would be willing to lose that kind of money after a decade in business, and continue to operate the business, because they're basically donating $100m/year to the cause of veganism.
Since they claim that this is all to protect the animals, the planet, and public health, they would do much better putting that money into getting up on their soap box in the public square (social media these days) and put that amount of money towards preaching veganism to the public, and teaching them how to eat vegan - show them how to prepare vegan foods, show them how to prepare a tasty meal. (and yes, go ahead and try to convince them that they'll get all the nutrients they need, and that the vegan recipes they're giving out are tasty)
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