Kathleen: this is a youtube video clip from BodyFlex. Lifelift is essentially the same thing but a bit gentler (I find Bodyflex too harsh on my organs and my vocal chords). LifeLift does the breathe in and the "pah" but not quite so fast and not as harshly. Apparently the LifeLift woman taught the Body Flex woman the technique.

http://www.youtube.com/watch?v=lSA-1tZZTPM (Body Flex)