YES, YOU'RE RIGHT, ITS THE START UP THATS EXPENSIVE...I GUESS THIS DIET IS GOING TO WORK, I'M DOWN 2LBS SINCE YESTERDAY!! THATS A TOTAL of 18 since jan.20th...sorry about the caps. i am having a problem fitting all the meals in. cannot eat 1st thing in the morning..so breakfast was at 10:30 this am. had that, then my snack and its 2:30 and i'd better have lunch!!! before its time for supper. i'll just have to make an effort to eat earlier. its nice to have people who are dieting with me to talk to...ttyl...that means after lunch...