Heres another question to ponder. Do you all think that it costs more to produce SA products or products from plain old sugar? You would think that a LC diet would be cheap right? So why the heck is my grocery bill $100 bucks more per month? Anyone know what the cost to produce these low carb products is? What about the chain restuarants. Why is a burger without a bun more expensive than one with one? Lettuce costs more than bread. sigh......who knows.