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Bezos-backed fund invests $60 million to improve the taste of alternative meat

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Bezos-backed fund invests $60 million to improve the taste of alternative meat
March 12, 2024 at 7:31 PM EDT

The Bezos Earth Fund is investing $60 million into research on meat substitutes.
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The Bezos Earth Fund is pouring $60 million into revamping alternative proteins as part of its push to make food more sustainable.

The Jeff Bezos-backed philanthropic organization will put money into establishing university research centers that will work on improving the taste, texture and nutrition of meat alternatives. The centers, set up over the next five years, will also focus on bringing down manufacturing costs and finding new ingredients, according to Andy Jarvis, director of Future of Food at the Bezos Earth Fund.

“Alternative proteins are an imperative if we are to stay within planetary boundaries, if we are to feed 10 billion people within those boundaries,” Jarvis said in a video interview. “We’re investing in alternative proteins because they need to be successful.”

The funding is part of a $1 billion commitment by the Bezos Earth Fund to tackle food’s impact on climate and nature. Alternative proteins have been singled out as a way to help shift diets away from livestock, a major driver of greenhouse gas emissions. But they have struggled to win over consumers due to a lack of flavor, high prices and concerns over nutrition.

“They need to cost less, they need to be more flavorful,” Jarvis said.

The Bezos Earth Fund was launched in early 2020 by Bezos — the world’s second-richest person and founder of Amazon.com Inc. — who pledged $10 billion to fight climate change and protect the natural world.

https://fortune.com/2024/03/12/bezo...ternative-meat/

Unfortunately there's no real information about how they're going to reduce the cost, and make fake meat more flavorful - but surely if you throw enough money at it....

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“Alternative proteins are an imperative if we are to stay within planetary boundaries, if we are to feed 10 billion people within those boundaries,” Jarvis said in a video interview. “We’re investing in alternative proteins because they need to be successful.”

When a group sees endless growth as the only option, endless games with money will be played. On the other hand, a global movement towards fewer children is becoming prominent in many countries.

There's no reason to turn everyone's life into a poorhouse treadmill for the sole benefit of the few who respond by getting all Bond-Villain on us.

For instance, publishing had become a moribund circle of cronies and Amazon's support of electronic books pressured them into being better players, but it hardly mattered when all kinds of new writers got to enter the field.

My hobby is reading, and my Kindle Unlimited subscription is actually a budget tactic. And there's a lot of bad writing there, but also some really good stuff.

That's using one's power for food. Dr. Davis, of Wheatbelly fame, writes in that book how short-stalked, high yield gluten grains contributed to our present health crisis.

And people vary greatly in how much protein they get from plant sources, but 30% loss is the stat most quoted. We know that now...