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  #1   ^
Old Wed, May-03-23, 11:50
Demi's Avatar
Demi Demi is offline
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Default Sausage maker scraps vegan bangers because customers don’t want them

Quote:
Sausage maker scraps vegan bangers because customers don’t want them

Falling sales of meat-free products forces retailers to cut back ranges


A British sausage maker has axed almost its entire range of vegan products after admitting that the market was over-hyped.

Heck, which is based in Yorkshire, said it had cut the size of its vegan range from around 15 products down to just two as shoppers swerved meat-free meals.

Andrew Keeble, co-founder of the company, said that the public “wasn’t quite ready” to completely switch to vegetarian sausages and burgers.

He said: “We had a huge range of vegan products, because like everyone else, we believed what was being written in the press.

“If you look at the massive sort of Silicon Valley valuations out there, people were investing in vegan brands and they didn't want to miss the next Google.”

However, Mr Keeble added: “The vegan market is really funny. We actually had some amazing products out there that were very functional, very good for your gut – [such as] one with quinoa and beetroot in it.

“But the public somehow wasn't quite ready for it yet. They didn't want all that veg in the sausage.”

Heck has also spent £1m on switching the casings of its pork sausages from a seaweed-based material to collagen in hopes of providing consumers with a better bite.

It comes as sales of meat-free products fell last year as shoppers’ interest waned and retailers cut back their ranges.

Sales of meat-free products dropped by £37.3m in the supermarkets over the year to 10 September 2022, according to figures from NielsenIQ published in trade magazine The Grocer.

Meanwhile Assosia data published in March showed the number of meat alternative lines stocked by Tesco, Asda, Morrisons, Sainsbury’s and Waitrose fell by 10.9pc over the six months to March 20.

Despite cutting its vegan range, Mr Keeble said: “We’re still committed to vegan. I think in time, as the market settles down and develops, I think the lovely quinoa, beautiful sausages will come back.

“I think that’s what people really want. I don’t think they really want false meat. But the market is not that developed yet.”

Meanwhile, Heck has changed the casings of its pork sausages from seaweed-based alginate – which is commonly used across the sausage industry – to traditional but pricier collagen skins, which are usually made from beef or pork hides, in a bid to improve the sensation of biting into the sausages.

“We lost a bit of bite [with alginate]. We're going back to the future if you like. It cost us a million quid to do it but we think that's going to pay back in spades,” Mr Keeble said.

Heck is known for its pork and chicken sausages but over recent years has expanded into other areas such as mince, burgers and bacon – as well as vegan and vegetarian options.

Mr Keeble founded Heck with his wife, Deborah, in 2012. The couple previously founded the Debbie & Andrew’s sausage brand, which they sold in 2005.

The company, which remains family-owned and employs all four of the couple’s children, turned over £26.2m in the year to July 2022. It posted a loss of £161,999 as costs soared, down from a £286,951 profit the prior year.

Despite this, Mr Keeble said: “We're very much on the front floor, lots of cash in the bank. And we're looking to continue to grow.”

He added: “If you look at the cost of living crisis at the moment, I'm sort of hoping... that sausages are a really good place to be because they're not an expensive meal.

“Our typical pack of sausages now, as of last week, was about £3.20, up to £3.40. If you have that with a couple of baked potatoes or a can of beans, it's still really, really cheap. It's half the price of a McDonald's.

“The next two years, I think we're going to be in a really, really good place.”



https://www.telegraph.co.uk/busines...obox=1683130498
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  #2   ^
Old Wed, May-03-23, 16:45
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Ms Arielle Ms Arielle is offline
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Default

Quote:


“Our typical pack of sausages now, as of last week, was about £3.20, up to £3.40. If you have that with a couple of baked potatoes or a can of beans, it's still really, really cheap. It's half the price of a McDonald's.



A far better choice as its real food. McD's is processed junk. ( Except a burger , no bun, worth eating.,)
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  #3   ^
Old Thu, May-04-23, 10:01
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Ambulo Ambulo is online now
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Heck do a lovely 97% pork meat sausage - no fillers
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  #4   ^
Old Fri, May-19-23, 06:17
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WereBear WereBear is offline
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We have access to artisan sausage, which is so much better than any of the commercial brands that used to be okay. My body can sense soy and rancid fats now, and I know that's why I can't eat them.
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  #5   ^
Old Fri, May-19-23, 08:33
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Demi Demi is offline
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Quote:
Originally Posted by Ambulo
Heck do a lovely 97% pork meat sausage - no fillers
Good to know, I'll have to look out for them.
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  #6   ^
Old Fri, May-19-23, 08:40
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WereBear WereBear is offline
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I had an interesting reminder of the power of the consumer yesterday, when I snagged the last bottle of real kefir from the back of the dairy case. They had put oat milk kefir in, and the only people who picked those did it by accident, I think. It was a mess of rejected "plant based stuff" by the time I got there.
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  #7   ^
Old Fri, May-19-23, 11:31
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deirdra deirdra is offline
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I've noticed some groceries put vegan "meat" right next to ground bison, elk, etc., probably because the fake meat is equally expensive and some will buy it by accident. It certainly didn't sell next to ground beef costing half as much. I ate many vegetarian & vegan foods in the early 1990s, but I made everything from scratch, so it was cheaper than meat and fresher than processed food. But still caused autoimmune reactions, so I stopped.

Last edited by deirdra : Fri, May-19-23 at 11:37.
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  #8   ^
Old Fri, May-19-23, 13:37
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Bob-a-rama Bob-a-rama is offline
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Vegan meat is an oxymoron.

I have some vegan friends, who used the products as a transition food, but then decided, why are we eating meat substitutes when meat is what we are trying to avoid.

Fortunately these friends are not crusaders, and when we join them at a restaurant for dinner, we choose one that has dinners suitable for both vegans and omnivores.

They think they are doing vegan for health reasons. I am not going to preach to them any more than I'd like them to preach to me.

Besides, I'm a picky eater myself, it's just a different kind of picky eater than a vegan.

Bob
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  #9   ^
Old Sun, May-21-23, 03:22
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WereBear WereBear is offline
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Where are vegans getting their protein from? Beans and rice, I suppose, but there's pitfalls there. I think of vegetable sources of protein as supplemental, at best. Turns out, the latest studies on bio-availability show that spinach doesn't have that much calcium, it's a decades-old lab error, and the anti-nutrients in this plant is high enough it's a net negative.

Traditional maize-growing societies prepared the cornmeal with ash, which unlocked the grain's niacin. Now, no one does that. We "fortified" it, so we don't have epidemics of pellagra. But how much of this crazy plant eating takes even these kinds of precautions? I see starfruit in my rural supermarket because it's trendy, but it also kills people in Asia. And they should know better!

I think we have lots of people who think food should be candy. And really, only candy should be candy. So you know it's dangerous.
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  #10   ^
Old Mon, May-29-23, 14:39
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Bob-a-rama Bob-a-rama is offline
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Somewhere I have a link to a site that gives 7 essential nutrients that vegans can't get without supplements. But I have so many bookmarks I can't find it (I need to get them organized).

That's enough to say that veganism isn't natural or good for us.
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  #11   ^
Old Mon, May-29-23, 15:22
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Dodger Dodger is offline
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Quote:
Originally Posted by Bob-a-rama
Somewhere I have a link to a site that gives 7 essential nutrients that vegans can't get without supplements. But I have so many bookmarks I can't find it (I need to get them organized).

That's enough to say that veganism isn't natural or good for us.

https://www.healthline.com/nutritio...ents-for-vegans
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  #12   ^
Old Fri, Jun-02-23, 02:49
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WereBear WereBear is offline
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Thanks, Mike!

SEVEN. That we know of. No wonder 99% of vegans tend to burn out after a few months. The fact that so many hang in there once the health problems start is twofold: the Vegan Honeymoon Effect, where they embark on essentially a controlled calorie fast.

The other is how veganism isn't a "choice" or a moral preference. They are trying to make all that plant-based stuff seem like a better ethical preference.

They lie about that constantly. The planet and our animals are not going to be served by vegans, who will pave the earth with soy and kill us all a lot faster.
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  #13   ^
Old Fri, Jun-02-23, 18:53
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Bob-a-rama Bob-a-rama is offline
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Quote:
Originally Posted by Dodger


Thanks, Mike.

Bookmarked (and hopefully able to find when I need it again).
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  #14   ^
Old Mon, Jun-12-23, 08:16
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Demi Demi is offline
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Oh dear!


Quote:
Vegan foods maker Meatless Farm sacks almost entire workforce

Meatless Farm is looking for a buyer as appetite for meat-free alternatives fades


A plant-based meat manufacturer has made the majority of its staff redundant amid a drop in demand for vegan products.

Meatless Farm, which makes vegan sausages, mince, and burgers, hired restructuring specialists Kroll in May in hopes of finding a buyer for the business as it faced running out of cash.

The company, whose LinkedIn indicates employs around 100 staff, let go of many of them on Friday, according to sources close to the situation. The exact number of redundancies is not known.

Meatless Farm filed notice that it planned to appoint administrators on 31 May, however it is understood that no administrator has yet been appointed.

The company was founded by Danish entrepreneur Morten Toft-Bech in 2016 as demand for plant-based products began to rise in the UK.

As well as vegan sausages, mince and burgers, the company has launched products including vegan pasties, plant-based ravioli and a “chickenless” Christmas roast.

Sales have grown steadily over recent years but the business has failed to turn a profit. Its latest results show revenues almost doubled from £7.5m to £12.5m in 2021 but losses increased from £15.4m to £23.5m.

It has raised around £40m from investors in numerous crowdfunding campaigns to support its growth since inception.

Mr Toft-Bech told The Grocer that a major investor had pulled out of a large financial commitment to the company.
This “caught the board and the management team of MF by surprise”, he said.

He told the trade magazine, which first reported the company had run into trouble last month: “Operationally Meatless Farm is doing really well but the cashflow squeeze is proving hard to manage given the short notice we have been given from the investor to solve it.”

It comes amid a wider slowdown in the market for vegan food.

Yorkshire-based sausage maker Heck recently cut its range of plant-based products from 15 to around 2, blaming a lack of demand.

Major supermarkets have also been pulling back. Tesco, Asda, Morrisons, Waitrose and Sainsbury’s all slashed the number of meat-free lines on sale by 10.9pc over the six months to March 20, according to Assosia data.

Kroll declined to comment.
https://www.telegraph.co.uk/busines...ndancies-vegan/
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  #15   ^
Old Mon, Jun-12-23, 17:41
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Calianna Calianna is online now
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Quote:
Sales have grown steadily over recent years but the business has failed to turn a profit. Its latest results show revenues almost doubled from £7.5m to £12.5m in 2021 but losses increased from £15.4m to £23.5m.

In other words, it costs almost twice as much just to make meatless meat as they're able to bring in when they sell it.

That clearly is not a workable business plan. For the business to succeed, the numbers would need to be almost the exact opposite, bringing in almost twice what it costs to produce the product.

But that's going to be quite a hard sell if they need to nearly double the price of the meatless meat just in order to break even - forget about making much profit on it without raising the wholesale price so much that the stores end up tripling or quadrupling the retail price.

I just checked the prices of walmart 80% ground beef ($5.73/lb) vs impossible burger ground beef ($9.04/lb -but it's sold in a 12 oz package, so the individual package is priced at only about $1 more than you'd pay for 33% more real meat.)

Target is already charging nearly twice the price for fake meat - $5.29 for 8 oz of meatless burgers, $5.99 for 16 oz of 80% real ground beef.

The only people who are buying it at those prices are the ones who are guilted into it by their vegan ideology, and a desperate craving for something similar to real meat.
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