Look at This Crap Cheerios Is Trying to Pull


Plus it costs $0.70 more per box.

Eat more cereal, get much more sugar (plus soy), pay more money, it is a brilliant Win-Win-Win for Big Food!

Wow thats a really good improvement on the profit margin!
Way to go General Mills!

Good point on the profit margin, and I'd really like to understand the true net cost of a box of this crap. I'm thinking mere cents. They are able to do this because they're being enabled by our "health experts" that have now decided that more protein is good regardless of the type of protein. Hey, protein is protein, right? Man, what I'd give right now for some excellent cereal with some dried oats, soy and lentils as a protein source! Now that's living!!!

My, what a nutritious, healthy, stick-to-your-bones breakfast!

I bet they had to vastly increase the sugar because of the gak factor from the flavor of soy particles.

The guy who wrote "Salt, Sugar, Fat" was talking on NPR about visiting cereal companies and they all said the product tastes just awful with just the base grain. it has to have flavors or something added.

The product tastes like livestock feed which is what it really is.

"Please, mom, may I have another bowl of Lentil-O's?"

It's funny how common sense tends to depart.

I remember when I was young and became a vegetarian. Thankfully vegan wasn't around then or not heard of. Dairy saved me. As it was I had miserable side effects from living mostly on grains and gained a lot of weight.

Anyway, so dad observes that I am eating nature burger on a bun with french fries and some corn and he says, "This is your diet?"

"It's vegetarian," I tell him with that loftiness only the young and stupid can summon.

"You know this is the food we feed livestock to make them fat, right?" he says, his brow furrowed.

"It's vegetables!" I said, offended. "It's good for you!"

Actually it was tubers, grains, grains, and grains, but what did I know. And dad was right, of course! He had no concern about the social category of food.

Most cereals, approximately as healthy as their box until mostly synthetic vitamins/minerals are added for redemption, taste like the box, too. It does take a lot of sugar to make that palatable. The more sugar, the more palatable. I could have eaten lucky charms marshmallows all on their own. Now they have a cereal that is JUST the marshmallows. This is worse than feeding your kids ACTUAL marshmallows for breakfast, OMG.

PJ

The press release link in the article didn't work, here it is:
http://www.cspinet.org/new/201511091.html
Includes the advert with NASCAR driver sending child off to school with alllll that extra protein.

WOW even CSPI thinks it's bad?
It must be really really bad!

It's a numbers game, not an quality game. How much of that protein is really digested? (Like me, I can't get protein from plants. End of story.) And how much of the vitamins get utilized if it's skim milk? And just how much of those added vitamins are body friendly, anyway?

I remember years ago seeing a bread that had "low fat, low carb, 45 calories per serving" plastered all over the label. Looking at the nutritional info, the serving size was 1/2 slice. When taking the numbers to 1 slice or even 2 for a sandwich, it was same numbers as a regular loaf.

I love the headline of this article in the Washington Post: https://www.washingtonpost.com/news...retty-gullible/

I was always under the impression that we Americans got way more than our fair share of protein compared to the other nutrients daily. SAD daily recommendations used to be 30% protein, 15% or less fat and 55% or more carbs.

I guess we're looking for NON MEAT sources since all meat is apparently soooo bad for us... (said with tongue in cheek of course)!

That was a great article, thanks for sharing, MS!