Wed, Oct-14-09, 20:43
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Every moment is NOW.
Posts: 23,064
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Plan: LC (ketogenic)
Stats: 520/381/280
BF: Why yes it is.
Progress: 58%
Location: Ozarks USA
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Carne, one of the things you have to consider about lowcarb history is that at one point, "low carb frankenfoods" suddenly exploded. Basically, retailers and manufacturers realized that many people ate lowcarb or close-enough, and hence surely they could make tons of cash selling low-carb insta-treats! Atkins started this to be honest, and that corp certainly went into overdrive with the 'products' push, but many others did as well. I remember walking around my superwalmart and there was just tons of insane crap that was 'lowcarb', much of which was "fake candy/desserts" using sugar alcohols that made your stomach hurt and your digestion explode.
What I don't think the enthusiastic sellers took into consideration is that although Atkins was a leading-edge-of-products, MOST people who ate low carb 'or close to it' actually ate REAL FOOD. Sure, they might try a small bag of candies but they are not going to be a constant consumer in quantity. Most lowcarbers tried these things and realized the food either upset their body or just gave them carb cravings or in any case was frankenfood.
See the idea, I have come to believe, was that everybody really did just want a quick fix. And I'd agree that sounds great. But that doesn't mean everybody wants a quick fix that is disgusting and harmful and expensive. If beef jerky was affordable and not filled with crap nowdays I'd buy more of it, but I don't buy sugarfree chocolate candies made with maltitol; if I want chocolate that bad I just eat chocolate.
So the market was a 'boom' of enthusiasm followed by a real 'crash' of implementation. Most people don't eat lowcarb as a fad, aside from the ever-new 'edge of the wave' of people just hearing about it. Most the committed lowcarbers ('or close enough') in the world eat that way because they must, or they just seriously want to. Those people are not going to be too moved by the marketing of frankenfoods. It's mostly the flash in the pan 'brief fling dieters' who go out and buy LC-crapfood, but those are not remotely the market size of the larger group.
The conclusion in media (ad nauseum) was that since people after a brief novelty-fling were not buying the LC frankenfoods, most of which were disgusting I might add, that "lowcarb was dead" and "its popularity waned." I have a different opinion on this. I don't believe that lowcarb is any less 'popular' than it was at any point, short of the marketing wave points of Atkins's books (but I feel the long-term LCers have probably filled in that gap by now).
I believe that it was a disastrous and greedy marketing idea that bombed because the products were revolting and fake.
I am relatively certain that if some frozen dinner company created a few TV dinners that were lowcarb (there is not ONE SINGLE dish in my super walmart that does not have rice, pasta, or potatoes with it), and not too nuts on sodium, that people would probably buy these, especially if they also had a note about being low-G.I. on them. But that would be "real food." Not frankenfood. They weren't trying to market REAL food, so they will never know if that might actually have worked.
I see it as a profound market misunderstanding and resultant failure in product sales; I do not see it is as evidence that low carb suddenly lost popularity.
PJ
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