Re: Denmark bans Rice Krispies-Corn Flakes-Special K
Peanutjake <peanutjakeNO~usa.com> wrote on Wed, 11 Aug 2004
13:10:55 -0400:
> Danish health authorities ban some Kellogg products, saying
> they could harm children
> CHRISTIAN WIENBERG
> Associated Press
> COPENHAGEN, Denmark - Danish health officials said Wednesday
> they have banned several vitamin-enriched products of U.S.
> breakfast cereal maker Kellogg, saying they could be harmful
> if eaten regularly.
> The 18 products, which include enriched versions of popular
> brands already on the Danish market like Corn Flakes, Rice
> Krispies and Special K, were to be launched in Denmark soon.
> "We've turned down applications for a number of enriched
> products which will have toxic effects in the doses Kellogg
> uses," said Paolo Drotsby of the Danish Veterinary and Food
> Administration. Drotsby said that if eaten regularly, the
> products could damage children's livers and kidneys, as well
> as the fetuses of pregnant women.
But, presumably, other foetuses will be OK. Provided, of
course, they don't eat too much Special K. Which reminds me -
some while ago, I remember Special K being reclassified by the
BDA from "sort of OK in moderation" to "only touch with a
barge pole" after its recipe was changed to use vastly more
sugar than previously.
> Kellogg said it was puzzled by the rejection, as many of the
> products are being sold already in several other European
> countries.
> "We're extremely concerned and mystified, as we never have
> had such problems with health authorities before in
> Kellogg's history," said John Buckles, managing director for
> Kellogg in the Nordic region. The 18 products include 12
> types of cereal brands and six types of snack or breakfast
> bars. Buckles said the European enrichment recipes were
> slightly different from the ones used in the United States,
> although Kellogg's products are fortified there as well and
> have been since the
> 1930s. "Our next step is to work with Danish authorities
> and see if we can come up with a solution. The
> important thing here is for us to work in concert,"
> Buckles said.
> Chris Wermann, a spokesman for Kellogg Europe, added: "We
> will have further discussions with Danish authorities about
> the importance of vitamins in cereals."
Talk about patronising bastards! Perhaps Mr. Wermann would do
better to learn from the Danes about the importance of
properly balanced diets, and to modify his company's recipes
to conform.
> Meanwhile, Drotsby said Kellogg could apply again if the
> company removes or reduces the doses of the vitamins and
> minerals in question.
> The rejection was delivered to Kellogg last month after a
> government laboratory conducted a scientific examination of
> the ingredient lists provided by the company, Drotsby said.
> Kellogg Co., based in Battle Creek, Mich., operates in 160
> countries. Its shares rose a penny to $41.11 in early
> afternoon trading on the New York Stock Exchange.
--
Alan Mackenzie (Munich, Germany) Email: aacm~muuc.dee; to
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