Wall Street Journal does it again...another story about Fat. This one is good news for us all...an increase in market share for Full Fat yogurt and many new brands coming on-stream. Ask your store manager to stock these. If your store already carries Stoneyfield, ask them to order their new Full Fat line. I read so many here with only low fat yogurts to buy..the times are a'changing.
QUOTE: The yogurt aisle is getting fat.
Leading brands and fast-growing niche players are coming out with new varieties of yogurt made with whole milk. The unabashedly full-fat yogurts are thicker, creamier and, executives say, more satisfying than the long-popular low-fat versions. And to many people, full-fat also tastes better.
“It could easily be a substitute for ice cream,” says Lisa Kinzel, a brand manager for Oh My Yog! whole-milk yogurts, made by Stonyfield, a unit of Groupe Danone SA. “It’s just getting back to what yogurt truly is.”
More consumers want food that is less processed, yogurt makers say, and that includes letting the fat stay put. The preference is reverberating across the dairy aisle: Sales of whole milk, though still about half the size of skim milk, are growing much faster, rising 5% in the 52 weeks ended May 17, while skim milk fell 3%, according to market research firm IRI. Butter sales are up 18% over the same period, while margarine is down 4%.
Consumers’ increasing appetite for fat pushed Stonyfield to develop Oh My Yog!, which launched in January. The product’s whole milk, which isn’t homogenized, forms a thick layer of cream on top of the yogurt. A layer of “honey-infused” yogurt follows, and fruit sits on the bottom.
MORE on article linked above....