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  #1   ^
Old Tue, May-09-17, 06:11
Demi's Avatar
Demi Demi is offline
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Plan: LCHF
Stats: 215/170/160 Female 5'10"
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Location: UK
Default Bread sales in the UK sliced by gluten-free trend

Quote:
From The Times
London, UK
9 May, 2017

Bread sales sliced by gluten-free trend

Sales of sliced bread are falling sharply as Britons shun carbs and gluten.

The value of wrapped sliced bread sold last year fell 3.7 per cent to £1.4 billion, according to Kantar Worldpanel, the retail analyst.

Sales of Warburtons, the UK’s most popular brand, were down 11 per cent to £467.2 million. The number of loaves sold by Hovis fell 4.2 per cent,while Kingsmill dropped by 1.4 per cent.

The Grocer trade magazine which published the figures, said: “The UK bread market continues to struggle. Low-carb diets, concerns about gluten and a slowdown in sandwich alternatives, which helped boost the market last year, have sent bread sales tumbling.

“Warburtons was the biggest casualty from the sliced loaf’s fall from favour, with a £57.6 million loss.”

Experts say bread sales have been hit by the popularity of low-carb diets and the growing trend of people claiming to be allergic to gluten.

About one in 100 Britons are thought to have coeliac disease, a condition that can make sufferers ill if they eat gluten, a protein found in grains such as barley, wheat and rye. However, as many as one in eight people have adopted gluten-free diets popularised by celebrities such as Rachel Weisz and Gwyneth Paltrow.

Sales of the gluten-free brand Genius jumped by more than 50 per cent last year, according to Kantar Worldpanel, while traditional brands are looking to boost sales with lower carb, high-protein alternatives, or loaves with seeds.

Kingsmill recently started selling Hi-Fibre White and Seeded Farmhouse and Hovis has introduced a Seed Sensations range.

Ian Cummings, a senior buyer for bakery categories at Iceland, said: “Innovation is the key to engaging customers and driving growth, so we’re challenging all our suppliers to do more.”

https://www.thetimes.co.uk/edition/...trend-fk50hd2xc
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  #2   ^
Old Tue, May-09-17, 06:35
M Levac M Levac is offline
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Posts: 6,230
 
Plan: VLC, mostly meat
Stats: 202/200/165 Male 5' 7"
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Location: Montreal, Quebec, Canada
Default

Quote:
Sales of the gluten-free brand Genius jumped by more than 50 per cent last year, according to Kantar Worldpanel, while traditional brands are looking to boost sales with lower carb, high-protein alternatives, or loaves with seeds.

Kingsmill recently started selling Hi-Fibre White and Seeded Farmhouse and Hovis has introduced a Seed Sensations range.

Ian Cummings, a senior buyer for bakery categories at Iceland, said: “Innovation is the key to engaging customers and driving growth, so we’re challenging all our suppliers to do more.”

Soooo...low-carb is an opportunity for innovation and growth? Me points a finger at low-carb with a stern expression on my face. Bad low-carb, bad.
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  #3   ^
Old Tue, May-09-17, 13:45
WereBear's Avatar
WereBear WereBear is offline
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Plan: Epi-Paleo/IF
Stats: 220/162/150 Female 67
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Location: USA
Default

Quote:
Originally Posted by Demi
the growing trend of people claiming to be allergic to gluten


How dare they!
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  #4   ^
Old Sun, May-14-17, 20:49
mike_d's Avatar
mike_d mike_d is offline
Grease is the word!
Posts: 8,073
 
Plan: PSMF/IF
Stats: 236/174/175 Male 72 inches
BF:disappearing!
Progress: 102%
Location: Alamo city, Texas
Default

Most any bread, beer or cereal in Britain is better than what we have here in the colonies
We get that every time relatives come to visit.
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