I find it telling that the naysayers immediately think it's not sustainable. Some are medical professionals, others are business investors:


Umm, yes, if you want to live a reasonably high quality life for longer than your acquaintances who regularly eat this garbage! It will take time, but when faced with significantly decreasing quality of health including impaired vision, potential heart disease, stroke, and amputation in the future, I would hope one could overcome the carb addiction in favor of life. It's been a cute thing for people to joke about sweets and desserts almost like we're all in on the joke because, hey, wink, wink, there's nothing wrong with a balanced diet and occasional indiscretions in consuming stuff that masquerades as food. But maybe that's what this is, that there are some who would rather live their lives in shortened form with pain and discomfort at the end because some foods are just so good. We shall see, and Virta is the potential petri dish that enables us to watch it happen.