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Patrick Brown is on a mission: to eradicate the meat and fish industries by 2035. The CEO of Impossible Foods, a California-based company that makes genetically engineered plant-based meat, is deadly serious. No more commercial livestock farming or fishing. No more steak, fish and chips or roast dinners, at least not as you know them.
In their place, his company’s scientists and food technicians will create plant-based substitutes for every animal product used today in every region of the world, he promises.
“I want to put the animal agriculture industry out of business. It’s that simple. The goal is not because I have any ill will toward the people who work in that industry, but because it is the most destructive industry on Earth,” Brown says.
I'm glad he at least comes out and says it. Don't try to hide your real agenda, don't euphemize it.
Let the average lay person who is less concerned about their diet and health than we are, see this nonsense for what it is. It sounds just unhinged enough that I bet most people will reject it.