I couldn't find a transcript of this interview, so link to a video of his excuse for why plant based foods aren't selling well:

https://www.bloomberg.com/news/vide...correctly-video

I question his claim that Impossible fake meats are now less expensive than real meats -

Just checking the walmart site (easy place to compare prices):

Impossible ground "beef": 12 oz for $6.78 ($8.48/lb)

Organic Grass Fed ground beef: $6.28/lb (85%), $7.28 (93%)

The price drops further if you buy the 3-pack of organic grass fed beef: $5.83/lb for 3 lbs 85%, and $6.44/lb for 3 lbs 93%.

Maybe it's different at other stores - although Target's website shows similarly higher prices for Impossible burger than for grass fed organic.



His claim that there's more protein in Impossible burger than in real beef is bogus too:

Impossible: 19 g protein/4 oz serving

Organic grass fed ground beef: 85% has 21 g protein/4 oz serving, 93% has 26 g protein/4 oz serving.



Does he really believe that people listening to his nonsense don't have enough common sense to actually check the prices and nutrition stats to verify his claims?

Wow.

Real meat is packed with a wide variety of nutrients! Can their meat substitute claim that?

Kerry just posted his cost on food. Eats a ribeye a day with salt and water. Sometimes eggs. With cutting out everything else, food bill is lowered. Could be lowered more by using burger , other cheap meats and more eggs.

I choose nutrients to feed my body. Not fake food.

Hope this company folds.

It's impossible for me to call Impossible Foods food.

He doesn't have enough common sense. How, then, can he comprehend such a thing?

About the only thing he was truthful about was that his Impossible burgers have no cholesterol... which he considers to be a good thing.


It's NOT a good thing though, since your body needs cholesterol to build and repair every cell in the body.