Sometimes it takes a different approach to reach a person. I had heard plenty about Atkins & low carb, but it wasn't until a friend talked me into reading Dr. Bernstein's "Diabetes Solution" that I really understood the benefits & realized that low carb wasn't just a fad - albeit, a long-lived fad!

Husband doesn't read much in the way of health & diet stuff - he waits for me to tell him. He wasn't willing to give up wheat entirely until he finally read "Grain Brain." Now he tells everyone who will listen (& a few who won't) how much better he feels.

PS - because of the nature of lchf, about the only way people can make money on it is to write a book!