The Atkins center's website is planning on significant changes and advertising. Just found these two news releases today:

----
Monday July 23 07:20 PM EDT

Atkins Comes to the Web

Digital Pulp, a New York-based advertising and Web development firm, has won Web development responsibilities for Atkins Nutritionals. Founded in 1989 by Robert C. Atkins M.D., Atkins Nutritionals is the provider of products and services based on controlled carbohydrate nutritional science. Digital Pulp won the assignment following a review against an undisclosed group of Web development companies in New York. The site is expected to launch in January 2002.

http://dailynews.yahoo.com/h/bpiaw/...eb_h1_b__1.html


----

Monday July 23, 8:32 am Eastern Time

Press Release

SOURCE: eGrail Inc.

Atkins Nutritionals, Inc., Market Leader in Controlled-Carbohydrate Products And Information, Selects eGrail to Address Web Content Management Needs
Open Architecture and Advanced Functionality of eGrail Enterprise Content Server Critical to the Selection
NEW YORK and BETHESDA, Md., July 23 /PRNewswire/ -- eGrail Inc. today announced that Atkins Nutritionals, Inc., the market leading provider of controlled-carbohydrate products and information, has selected eGrail Enterprise Content Server(TM) 4.0 to manage the content, commerce and personalization requirements for its new Web site, http://www.atkinscenter.com . Atkins selected eGrail Enterprise Content Server based on its sophisticated out-of-the-box functionality, open architecture and ability to serve Atkins' needs for future site enhancements. As Atkins continues to add new information, interactive tools and products to its Web site, eGrail's flexible and intuitive workflow module will help Atkins manage the increased volume of content quickly and easily. Digital Pulp, a New York-based Web development firm, will work closely with eGrail to implement the system.

``Our Web site is an important resource for our customers and those seeking information about the Atkins Nutritional Approach. In order to vastly improve the way we deliver information and interact with our customers on the Web, we have made a concerted effort to employ best-of-breed technology,'' said Michael Bernstein, senior vice president, Atkins Health and Medical Information Services. ``We analyzed content management software from several companies and determined that eGrail 4.0 not only best served our short-term needs but also could provide the foundation for future Web site initiatives. We believe eGrail's software will make the job of our business users much easier and will lower our total cost of ownership over the long haul.''

``We are pleased that Atkins Nutritionals has selected our system to address its content management needs,'' said Joseph Payne, president and CEO of eGrail. ``For organizations trying to manage the content assets of mission- critical Web sites, eGrail Enterprise Content Server is an easy to use, easy to implement system that will scale with a business as it grows. Atkins Nutritionals joins an impressive list of companies that have recognized our technology leadership in this market, and we look forward to a successful, long-term relationship.''

With an open architecture, pure-Web access and easy-to-use wizard- interfaces, eGrail Enterprise Content Server 4.0 enables multiple business users to easily update and change a global corporate Web site in minutes. Business users can collaborate simultaneously, any time and anywhere there is Internet access.

About Atkins Nutritionals

Atkins Nutritionals, Inc., is the market-leading provider of innovative products and services based on controlled carbohydrate nutritional science. Individuals following the Atkins Nutritional Approach look better, feel better and live healthier lives. Founded as Atkins Complementary Formulations in 1989 by Robert C. Atkins, M.D., a cardiologist and best-selling author, Atkins Nutritionals, Inc., is today a fast-growing multimillion dollar enterprise selling food products, supplements and information. A privately held company, Atkins Nutritionals, Inc., is a sister company of the Atkins Center for Complementary Medicine and the Dr. Robert C. Atkins Foundation, a not-for- profit company which supports controlled carbohydrate health and nutrition research.

About eGrail Inc.

eGrail is a worldwide provider of enterprise-class content management software. eGrail Enterprise Content Server is the easiest-to-use, most flexible, easiest-to-implement content management platform on the market. It is designed for companies seeking to improve both the quality of their Web sites, and the processes involved with keeping those sites accurate, up-to- date and compelling.

A privately held company, eGrail is based in Bethesda, Md., with additional locations in Western Europe and Japan. A growing number of global organizations across many industries rely on eGrail to address their content management needs. To get more information, view a demo or sign up for a free Webinar on eGrail Enterprise Content Server, please visit http://www.egrail.com .

eGrail and eGrail Enterprise Content Server are either trademarks or registered trademarks of eGrail Inc.

SOURCE: eGrail Inc.
http://biz.yahoo.com/prnews/010723/dcm004.html