The Daily Mail
London, UK
16 August, 2006


Inside every fat man, it is claimed, there is a thin one trying to get out.

In this case, the thin man is Jamie Oliver.

The 31-year-old celebrity chef spent four hours being cocooned in latex before emerging as a waddling lard-tub for an advert to promote the follow-up to his Jamie's School Dinners series.

He clutched a brace of burgers in his sausage-like fingers before climbing aboard a motor scooter which duly buckled under his weight.

There was no doubting the message that junk food piles on the pounds.

"He did look very convincing as a fat person," said a passer-by who saw the ad being filmed in Peckham, South London.

In his controversial series, Oliver highlighted the shocking lack of healthy food in the average school menu. He used controversial tactics including showing pupils unappetising vats of processed meat to educate them on what they were really eating.

His claim that British school dinners were the "laughing stock of Europe" sparked a major public debate and ministers made plans to encourage healthier eating.

More than 270,000 members of the public signed Oliver's petition to ban junk food from the school canteen.

At the time, dietitian Rosan Meyer said it was "the cleverest piece of public health education we've had in many years".

But the follow-up show, titled Back To School Dinners, will show that many of the Government's promises have not come to fruition while also revealing the incredible changes in children who have been given healthier lunches.


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So glad to hear he's back on the case. I really enjoyed watching the series last time it aired. Wish someone would do that here - for schools, hospitals, hospices and nursing homes! It amazes me, what we feed our most vulnerable.

Just another example of "FatFace" , IMO....

(like SHALLOW HAL, BIG MOMMA'S HOUSE, any movie/TV show where a thin actor dons a fat suit to get cheap laughs at others' expense)

On his tour of Italy, he visited a very poor region. He visited a school to see their school dinners. Everyday they served fresh pasta, fruit for dessert and not one fat child in the school. He showed the dinner ladies a turkey twizzler and they were revolted. In fact fried food is banned in Italian schools, kids just have real food.
He asked five year olds to idenify fruit and vegatables of course they could. At one point he was making pasta with a family and was out done by a little girl.
They may eat pasta but the ingrediants are fresh and they learn about food from when they can walk. At big family dinners, the children sit with the adults and eat what they eat, pasta is a small portion and one course of about five.
It is embaressing watching that, from a country were children can't identify a courgette (zuccini) and a child's meal in a pub or
resturant is often chicken nuggets and chips, rather than just a smaller portion of healthy food that is oftened to grown ups.