I found it to be to much protein for me and stalled weight loss so I gave protein powder up until I am at goal and then might change my mind, that said, what I found was the protein drink helped me when i first got started on Atkins, sort of kick started me into controlling what I was eating but wasn't long and strictly went to real foods as everyone suggests here. I'm doing same as Chica iced coffee with unsweetened almond milk, davinci, cold brewed coffee and heavy cream. This keeps me full for many, many hours.