I don't think that is supposed to be how it works, though. You do the 30 days to figure out what's bugging you in your diet so you can continue to avoid it. I don't remember it even seeming like a weight loss diet per se, more like a food journaling opportunity based around avoiding common triggers (for weight gain, bad digestion, headaches, etc.). I think the 30 part of it is about it taking awhile to clear some symptoms food sensitivities. It bills itself as an elimination diet and that is exactly what it is. I actually really love it. But you have to understand what it is. It's not necessarily about weight loss. A lot of my friends who've done it don't have weight to lose.