I recently listened to the three podcasts of Jimmy Moore interviewing Gary Taubes. His description of how the first nutrional science study got messed up was very instructive about how revamping science is such a daunting undertaking.

Apparently, Dr. Attia is "taking it to the streets" by reaching out to patients, not scientists, and bypassing that whole batch of egos, expense, and ossified publications.

Patients have real motivations to simply do what works. I think this is a clever move for lots of reasons.