I suppose they would make me, with a gluten sensitivity, eat those hearthealthywholegrains, and tell me I was imagining the resulting stomach-on-fire effect.

Celiacs do have health problems, but it is from their challenged digestion; not a lack of whole grains!

What, the fact that you have celiac changed your genetic profile so you don't NEED those whole grains anymore, like everyone else so much does...

This is PR thinking, not science.