Pure Foods Low Carb Co-Chairman Lost His 100th Pound Today Living a Low Carb Lifestyle

CHAPEL HILL, N.C.--(BUSINESS WIRE)--April 8, 2004--
Stephen A. Bikoff, Co-Chairman of Pure Foods, LLC Was 336 Pounds on April 8, 2003; He Celebrates His Loss of 100 Pounds Today

At age 34, Stephen Bikoff weighed 336 lbs. He ate compulsively and began to see his waist size increase to a 52. He would eat one pint of Ben & Jerry's ice cream in one sitting and order a pizza twice daily. He was spending most of his income on food. He awoke one day with his self esteem at an all time low and decided he was going to lose the weight. He embarked on the Atkins diet. He spent $135 per week from Atkins.com and had the products shipped to him.

Twelve months later, Bikoff is a size 38 waist. He lost his 100th pound today. He is Co-Founder of Pure Foods, LLC, a Beverly Hills privately held food resource conglomerate specializing in low-carb, low fat, sugar free, gluten free, gourmet and organic products. Pure Foods, LLC currently owns and operates two specialty stores in Beverly Hills and Santa Monica, California, low carb and natural/organic vending machines, low carb food distributors, low carb frozen entrees and healthy catering. His line of gourmet low carb frozen entrees will be rolled out in over 2,000 stores in June of this year.

"I have changed my lifestyle completely. I no longer use food as an outlet for stress. Living a low carb lifestyle is uncomplicated. I feel healthier than I've felt in many years," said Bikoff.

On April 1st Bikoff moved from his Beverly Hills headquarters to Chapel Hill, North Carolina to head up the East Coast & Southern Division of Pure Foods Vending. His company was the first in the country to roll out a line of low carb, natural & organic vending machines. The company has received over 500 requests to become Pure Foods vending licensees. Pure Foods also distributes over 400 low carb and natural products to vending operators across the United States. Bikoff estimates revenues from his vending division will reach $4 million this year.

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