Putting the fox in the hen house is a recipe for disaster. The food industry will never truly embrace this problem with supporting product decisions to move toward better health. And there's also that word, "health." Just by reading the comment on the salt reduction programme brings to mind that there must be a fact-based concept of healthy eating underlying all these recommendations, or we'll end up limiting things like salt and fats, which are essential for our good health at certain amounts much greater than what is recommended today. The lack of knowledge and agreement regarding what constitutes good health makes all these proposed decisions and actions very dangerous and likely to continue to produce ineffective results if implemented. And the wheel goes round and round . . . .