In 2011, WW was valued over $80. Yesterday it "soared" , almost "doubling" to $13 and change!
Just in 2015 WW was down 73%, so star power only goes so far to revive a dying business model.
Read something about a new focus on "health" since WW does not want to tie themselves to having Oprah actually lose weight.
Has she really never tried WW before and failed?add...

57% of WW was owned by short sellers before The Oprah effect kicked in, so much of the upward price move is from a short squeeze. Analysts aren't convinced. Barclay's analyst said..."regardless of Ms Winfry...a well-designed new program is necessary for the company's success". Yeah, like one that actually works without constant hunger.