Agree that repetition is a good instrument for learning and developing awareness. Getting the word out about the fallacies of the Dietary Guidelines is important to reach as many as possible. One never knows when that lightbulb moment will occur and a book or video will be perfectly timed for that moment. It happened that way with me and writers like Taubes, Westman, Phinney and Volek, Cordain, Teicholz, and a few others were those who became my guides for making changes. Malhotra's new book has the potential to improve the eating habits of many and hopefully be the source of that lightbulb moment. It's become a message that must be repeated.