Hi, Mamabeek - The Kashi that I found at Vons has no "brand name" per se. The front of the box just says "Puffed Kashi." It is grown without any synthetic pesticides or chemicals. On the side panel, it says "Distributed by Kashi Company, La Jolla, CA." They have a website: www.kashi.com.

I would be interested to know what other products you like from Trader Joe's (besides the Hi-Lo). Thanks for the info.....