Exactly, and particularly those who are impressed by improved athletic performance masquerading as health improvements who aren't even competitive athletes. Genie in a bottle syndrome is what I call it. I have many questions regarding Exogenous ketones, but not enough time and space to ask here. However, one of the benefits of fasting is the induction of autophagy. What happens when ketones are increased from an exogenous substance. Is autophagy operating in this situation? My guess is that it is not. However, lots to understand about this substance's implications for health.