I can understand the confusion if your palate isn't seduced by some of these Frankenfoods, but it's true. Particularly some of the processed foods that come in bags and can be found in the middle aisles with the potato chips. The calculated crunch with a release of flavor that combines salt and a hint of sweet tastes in the background all releasing a starch concoction with advertising that challenges, "bet you can't eat just one." Oh, yes, it's out there in force and has been for many years. The cost of the research that has identified the unique combination of flavors that have this effect on people could provide sound nutrition counseling for thousands and thousands of people for quite a while. Yep, there's a reason all that money is spent, and it's not to make healthy whole foods available to the population.