I don't think it's so much that they're celebrities, it's simply the results that they've gotten. I'm far from a celebrity and when I lost my first 40 pounds nobody seemed to notice. Then, one day, a light switch seemed to go on (I apparently accumulated enough fat loss), and ever since people have been falling all over themselves to ask me what I've been doing. I remember being at a family party at the beginning of this summer and for the first time in my life I was sick of talking about how low carb had changed my life. And then at the next family party folks were eager to report back to me their own little experiment of life without sugar and/or bread.