He's a former rugby player for Australia turned media personality/raconteur. I actually remember his weight loss story from a year or two ago, so this year it seems to be as much about the fact that he's successfully kept it off for a while now as well.

His delivery style is very much that of the stereotypical Aussie bloke I agree, but I'd say that's a good thing as far as addressing his contemporaries is concerned; after all, he has a lot of contemporaries. He reminds me of another former rugby player we have in New Zealand, Wayne "Buck" Shelford, who also co-wrote a men's health book with Grant Schofield back in 2012.